BUILD QUIET, WIN LOUD.
AI tools, real builds, no hype.
I'm Chris. I build stuff — marketing automation, voice AI, AI video, AI music, plus a dating app on the side. Once a week I write up what I tried, what broke, and the tools I'd pay for again.
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The weekly letter
LiveWhat I built that week, the configs, the actual cost numbers. The good and the broken.
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Free starter guides
LiveAI for people who didn't go to school for this. No gatekeeping, no jargon flex.
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What I'm building now
LiveSnapshot of what I'm spending hours on this week. Updated when the work changes.
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Tool reviews
SoonWhat I run, what I dropped after a month, what I haven't touched and why.
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1:1 build calls
ComingStuck on something? You'll be able to grab time on my calendar. Probably Q3.
You, if you're trying to use AI to ship something and not just chat with it.
Solo founder, agency operator, someone who opened ChatGPT last month — doesn't matter. If you're bilingual, even better. If you're a beginner, especially welcome.
I never finished high school. Left after ninth grade. Learned to ship by shipping.
Built a call center from scratch with Go High Level, Twilio, and custom automations. Solo. Cleared $2M in under two years before life knocked it down. Rebuilt from the ground up.
Now I run six projects across marketing automation, voice AI, AI video, AI music, and a dating app I'm building on the side. Mostly client work, plus my own bets. Bilingual. Raised in the US, based in Mexico. Builder by trade, outsider by choice.
The letter's free. The 1:1 calls, when they open, won't be.
— Chris Perales